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Event Title: Event Measurement in
Five Steps: A Case Study
Date: Tuesday, October 17, 2006
Time: 12:00 PM Eastern | 9:00 AM Pacific
Duration: 1 Hour
Event measurement and Return on Investment are no longer just "nice to have."
Today, CEOs and CFOs are increasingly demanding quantifiable evidence that
their investments in events are paying off. With limited time and resources,
just how do you provide accurate event measurement and ROI analysis? The answer
is an easy to follow ROI methodology and practical event measurement tools.
Join George Eberstadt, nTAG Co-Founder and Executive Vice President of Business
Development and Operations for Event Measurement in Five Steps: A Case
Study. This complimentary Webinar will show you a
no-nonsense methodology to calculate event ROI. He will also demonstrate how
this methodology was successfully deployed at a recent event.
You will learn:
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How to craft and measure your event objectives
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Ways to collect event information
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How to calculate event ROI
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Real-world lessons learned from a recent event
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George Eberstadt
Executive Vice President of Business Development and Operations, Co-founder
nTAG Interactive
George Eberstadt co-founded nTAG in 2002 and quickly established it as the
category leader in on-site technology for business meetings, winning more than
30 world-class customers including IBM, GE, Accenture, P&G, Merck, and
WellPoint. George brings 14 years experience in the high-technology industry to
nTAG, where he focuses on partner and channel strategies and leads nTAG's
professional services team. Prior to nTAG, George headed up product management
and marketing at enterprise software maker Radnet, where he created their
award-winning cross-enterprise collaboration products. He also led North
American operations for Israel-based sourcing system vendor Dealigence. Before
that, George was a manager at the Boston Consulting Group, providing strategy
guidance to global 500 technology businesses. He has also worked for the U.S.
Government, advising Congressional committees on the legislative implications
of new technologies. George received his MBA with highest honors from the
University of Chicago and an AB magna cum laude from Harvard.
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“nTAG is the leader in the U.S. with their electronic name badge with an
extensive tool set including RFID, audience polling, lead capture and
retrieval, marketing analysis, and more.”
Corbin Ball
TechTalk Newsletter
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"Because UGS takes a highly collaborative approach to client engagements, we're
committed to the ongoing training and motivation of our sales team. At our
annual sales meeting, we leveraged nTAG's interactivity and education
capabilities to increase participation, assess learning, and promote team
building. In addition, nTAG's data collection and ROI analysis enabled us to
measure results in real time to ensure that key sales meeting objectives were
achieved."
Scott Bell
VP, Global Training Programs UGS
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"nTAG Interactive provides a comprehensive Event Data Management solution that
enhances the conference attendee's customer experience as well as captures
real-time ROI metrics."
Ronni Marshak
Senior Consultant
The Patricia Seybold Group
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