 |
 |
 |
 |
 |
 |
 |
|
 |
|
|
|
| |
|
| |
|
| |
|
| |
Marketers today are under ever-increasing pressure to
demonstrate accountability for their programs, which are simultaneously
becoming more and more complex. It’s no longer enough to strengthen a
product or company brand—marketers must also justify their marketing
budgets and demonstrate top-line revenue growth.
View the second complimentary on-demand Webcast of our three-part
series called Marketing Performance in an Agile World, to find
out how to meet these challenges head-on. Fred Chapman, director of Segment
Management at Unica Corporation and Lane Michel, Managing Director at Quaero,
delve into the features and benefits of Enterprise Marketing Management (EMM)
software solutions. Discover how these solutions can work for you, realigning
your enterprise to enable your marketing efforts and customer service to yield
demonstrable results.
|
You will learn how to:
-
Build and implement a data infrastructure that clearly supports your marketing
objectives
-
Systematically leverage customer analytics
-
Increase ROI and marketing responses through closed-loop campaign management
-
Drive multi-channel marketing throughout your organization
|
|
|
| |
 |
|
Fred Chapman
Director, Segment Management
Unica Corporation
|
Fred Chapman, director of Segment Management, develops and executes
go-to-market strategies for Unica. Fred ensures that Unica articulates and
delivers the right capabilities specific to the needs of their prospects,
partners and customers.
Prior to Unica, Fred was a packaged solutions manager at Harte-Hanks and an
executive at Synapse Technology, where he drove a number of successful
event-based marketing (EBM), campaign management and lead management solutions
for retail, financial services and other industries. Additionally, Fred has 17
years experience leading database marketing teams at national retail banking
institutions.
As a recognized authority on key trends and results across B2C and B2B
enterprise marketing management, Fred has spoken at a number of national and
international conferences sponsored by organizations such as the Bank
Administration Institute, Direct Marketing Association and National Center for
Database Marketing.
|
|
| |
 |
|
Lane Michel
Managing Director
EVP, Marketing Performance Management
Quaero |
Lane Michel heads up Quaero’s focus on Marketing Performance Management.
He and his team of highly experienced professionals bring a unique combination
of business and consulting expertise to rethinking the way marketing
organizations operate to deliver stellar results.
Lane has consulted to CEOs, CMOs, executive teams and senior change leaders
across a range of industries to gain maximum return on investments in business
and marketing strategies, as well as to maximize growth in customer value and
shareholder returns. His clients have been guided to embrace the newly emerging
Marketing Performance Management (MPM) and Customer Relationship Management
(CRM) discipline in marketing. He has driven thought leadership and speaks on
topics that include marketing strategy, MPM, CRM, Return on CustomerSM and 1to1
Marketing from Peppers & Rogers Group, eCommerce and personalization and
the new role of Sales, Marketing, Service and Channels in driving greater
shareholder returns.
Previously, Lane was Senior Partner and Managing Partner with Peppers &
Rogers Group consulting company. Prior to that, he served with Hewlett-Packard
for fifteen years, most recently as Director of Hewlett-Packard's successful 1
to 1 relationship marketing initiative, as well as Director of its worldwide
marketing development. Lane began developing new organizational and marketing
strategies based on relationship marketing concepts in 1993, as he led the
re-engineering of Hewlett-Packard's worldwide marketing organization for its
consulting business, where he was also Global Marketing Manager. He also held
leadership positions at Hewlett-Packard in R&D, Marketing and Support. In
addition to his years of experience in the management consulting and high
technology industries, Lane has also held engineering or management positions
in the government and entertainment industries. Since 1999, Lane has served on
advisory and board positions in the technology, biotechnology and non-profit
industries. Education: MBA, Santa Clara University. BS, High Technology
Management, San Jose State University.
|
|
|
|
|
|
| |
About
Unica
Unica® Corporation (NASDAQ: UNCA) is a leading global provider of
Enterprise Marketing Management (EMM) software. The most comprehensive EMM
suite on the market today, Unica's Affinium® software streamlines the
entire marketing process for brand, relationship and internet
marketing—from planning and budgeting to project management, execution
and measurement. More than 500 companies worldwide have adopted Affinium as
their EMM solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe.
For more information, visit www.unica.com.
About Quaero
Quaero is a marketing and technology services company that helps Fortune
500 enterprises accelerate and improve marketing performance globally. The
company helps organizations generate significant growth by bridging the gap
between marketing and technology and create a culture of effective marketing.
Quaero serves hundreds of category-leading clients in the Financial Services,
Pharmaceutical/Healthcare, Travel and Leisure, Retail, Telecommunications, and
Business Services industries.
For more information, call 1-877-570-2199 ext 5050, or visit the Quaero Website
at www.quaero.com.
|
 |
 |
| |
|
|
