About Synovate Loyalty
Synovate, the market research arm of Aegis Group plc, generates customer insights that drive competitive marketing solutions. The firm provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,700 staff in 118 cities across 52 countries.
Synovate Loyalty is the specialty practice of Synovate that is dedicated to helping clients improve business performance through customer experience and loyalty measurement, analysis and management. We offer customized programs and services drawing on our market-leading assets:
Dedicated management consultants who specialize in helping clients use customer insight to build an organizational competency for customer management
Deeply experienced research specialists who know how to create, implement and manage both diagnostic and performance tracking research to create a reliable fact base for customer management
Best-of-breed analytic methods, tools and techniques that help us extract maximum insight and value from customer research data for both strategic and tactical application
