• An introduction to the corporate communicator’s new toolkit of social media technologies and services.
• What/how metrics are used in determining the value of social media.
• Understanding the power of word of mouth and viral marketing.
• What role will video, blogs, wikis, social networking and DIY web applications play, and what effect will all of these have on traditional business models?

Anthony J. Friscia, President and CEO, AMR Research, Inc.

Peter Morgan, Vice President Marketing, Open Pages

GY, Senior Marketing Communications Manager
at IT services company

Mike Prosceno
Vice President, Marketplace Communications
SAP

Mike Prosceno is vice president of marketplace communications and social media relations at SAP. For 18 years he has focused on communications and marketing communications in the IT, manufacturing and financial services industries. He has led various global corporate and product related communications teams from Industry Analyst Relations to product public relations to corporate media relations. Currently he is evangelizing the use of social media both internally for business productivity gains as well as externally for knowledge transfer and reputation enhancement.

Todd Davison is the president and co-founder of Bulldog Solutions. He is a recognized thought leader on Webinars and lead generation, and has authored many articles and white papers on the subject. Todd is an active member in the Austin Chapter of Young Entrepreneurs Organization (“YEO”). Before establishing Bulldog Solutions, Todd served as the vice president of marketing and operations for U.S. OnLine, where he oversaw all aspects of strategic marketing and marketing operations. Todd has a Master of Professional Accounting and a Bachelor in Business Administration from The University of Texas at Austin.

Jim Murphy brings hands-on experience in enterprise content management and collaboration to his current position as research director for AMR Research. Jim works with software vendors in devising marketing and product strategies and tracks market trends to assess the competitive landscape. He was also instrumental in developing AMR Research’s customer portal as well as developing many of the firm’s internal knowledge management best practices. Jim has written and published numerous articles on a broad range of technology topics. He has also spoken on knowledge management and emerging technology at various software industry events. Jim received his B.A. from the College of the Holy Cross and his M.A. from Boston College.

Mitch Ratcliffe
Co-founder
BuzzLogic

A co-founder of BuzzLogic, Mitch Ratcliffe is a well-known blogger and leading commentator on the economy and technology. Prior to BuzzLogic, Ratcliffe led the development of streaming news for ON24 Financial Network and served on the board of directors of Match.com and Electric Classifieds. Previously, Ratcliffe held senior editorial positions for Digital Media and MacWEEK. Widely published, Ratcliffe is the author of three books published by Random House and his work has appeared in Fortune, Forbes, PCWEEK, PCWorld, National Review and others. A former trustee of Chaordic Commons, Ratcliffe is currently on the advisory boards of Socialtext and iVideoTunes. Ratcliffe graduated with a BA cum laude in Political Science from Washington State University.

Todd Tweedy
CEO
BoldMouth

Todd Tweedy is CEO of BoldMouth, a word-of-mouth marketing firm which attracts and retains valuable customers by creating programs that leverage interest recognition and community participation in social networks. BoldMouth services include creating custom social intelligence research to developing online communities and using viral marketing mechanisms to support new product launches, content distribution and blogger outreach programs that are designed to make marketing more predictable and measurable. Mr. Tweedy authored the industry study Perceptions, Practices & Ethics in Word-of-Mouth Marketing which has been downloaded over 40,000 times. Mr. Tweedy’s marketing blog – www.wordspreadsquickly.com – covers industry developments as well as techniques and tips on WOM practices. He has spoken at numerous conferences on WOM, cost effective interactive marketing, search engine marketing and instant messaging across the United States as well as in Europe, Asia, and South America.

Jerry Bowles
Founder
Social Media Today

Jerry Bowles is co-founder of the Social Media Collective, a diverse group of bloggers, consultants, investors, journalists, and analysts, a member of the Enterprise Irregulars, an influential group of tech industry leaders and bloggers, and an expert contributor to WebProNews. He has more than 30 years of varied experience as a writer, editor, newsletter publisher, marketing consultant and corporate communications director. For the past 20 years, he has produced and written special supplements on new technologies for a number of magazines, including Forbes, Fortune and Newsweek. He was the co-author of Beyond Quality: New Standards of Total Performance That Can Change the Future of Corporate America. (G.P. Putnam). Sequenza21, his blog on contemporary classical music, received the Deems Taylor Internet Award from ASCAP last year.